mistsprayer

If you know your industry trigger sprayers Manufacturers

02/21/2019

If you know your industry trigger sprayers Manufacturers well enough and the problem you suggest is very real for the people you call, they will often start to relax and enter into a further dialogue with you.

Keep in mind that with this new cold calling mindset, you don’t even know whether you can help potential clients yet. You want to determine together whether the problem you’ve brought up is a problem for them, and whether they want to solve it.

So you see how a sales pitch at the beginning of your cold call blocks this natural flow of conversation. When you’re giving a sales pitch, you’re talking about what you have to offer before the other person feels any sense of connection with you. You’re embarking on the old dehumanizing “push-pull” scenario of cold calling.

When we introduce ourselves with a sales pitch, we really don’t know at that point whether the potential client has issues we might help them solve. We’ve gotten so into the flow of offering our solution that we’ve lost sight of the new cold calling mindset, which is to discover the truth about any potential client’s situation.

So avoid the traditional sales pitch altogether. Talk about the other person and what’s important to him or her. Answer questions about what you have to offer in a relaxed, natural way. When you do this, you’ll be amazed at how easily cold calling becomes a journey of discovery.